THE GROCERY INDUSTRY, REINVENTED
FIRST GLOBAL DECENTRALIZED ECOSYSTEM DIRECTLY CONNECTING GROCERY MANUFACTURERS AND CONSUMERS
What is INS?
INS is the decentralized consumer ecosystem powered by blockchain
Ratings
hype-score
very high
risk-score
low
in-depth rating
positive
Directly connects grocery manufacturers and consumers
Overcomes retailer domination
Offers a variety of smart contracts to facilitate operations
Uses the INS token as means of consumer loyalty program rewards
Benefits to Consumers
High-quality groceries cheaper than in stores
Groceries bought online easily and conveniently
Unlimited access to suppliers of choice
Benefits to Manufacturers
Full control of product pricing and listing
Marketing and promotion directly to consumers
Fast and detailed customer feedback
HUNDREDS OF MANUFACTURERS EXPRESSED INTEREST TO JOIN INS ECOSYSTEM
7 out of Top-20 global FMCG manufacturers and more than 500 manufacturers in total are interested to join INS Ecosystem
Both local and global manufacturers from all around the world
BorjomiCAPEBECalgonFruttisVanishLandliebeVeetFrisoViolaTiretValio YoghurtSchollCillit BangDurexClearasilValioFrieslandCampinaNurofenGavisconНежныйValio BabyAIR WICKDettolStrepsilsGreen IsleDonegal CatchMatthew WalkerHolland'sGoodfella'sFox's Biscuits
ADVISORY BOARD
Eyal Hertzog
Product advisor
Bancor’s co-founder, Chief Architect and Head of Product Development. Eyal is a serial entrepreneur, founder of MetaCafe and Contact Networks, outspoken thought leader on blockchain.
Michael Terpin
Community advisor
Founder and CEO of Transform Group, a PR firm with over 40 successful ICOs. Co-Founder and Chairman of BitAngels, a digital currency investor group. Founder and Conference Director at CoinAgenda. Special advisor to the Alphabit Fund
Moe Levin
Community advisor
CEO of Keynote, Executive Committee Member at the Global Blockchain Council, founder at the North American Bitcoin Conference. Moe is a visionary entrepreneur and a recognized leader in the crypto space
David Wachsman
PR advisor
David is a founder of Wachsman PR, the world's largest blockchain-focused public relations agency, leading communications for projects such as Dash, Iconomi, Aragon, Kraken, Lisk, and Kik, amongst many others
Dr. Rawi Abdelal
Academic advisor
Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School and the Director of Harvard's Davis Center for Russian and Eurasian Studies
Sebastian Stupurac
Strategy advisor
Co-Founder of Wings, a successful community engagement and smart contract facilitation platform, one of the few working DAPPS on the Ethereum blockchain. Vast experience in decentralized solutions and blockchain technology since 2013
Ilya Perekopsky
ICO advisor
Co-Founder of Blackmoon Financial Group ($30m ICO in Sep-2017). One of the early employees and recently a Vice-President of VK, the leading social network in Russia with 400m+ users globally
Jan Jelle Van der Meer
Supply chain advisor
Partner at PA Consulting Group. Focuses on consumer clients and helps them to maximise the value from their supply chains. This involves both existing products as well as new innovations. Held a variety of global leadership roles for major FMCG organisations such as Unilever, FrieslandCampina and GlaxoSmithKline.
Carl Whitley
Legal Advisor
15 years of legal experience. Worked as a commercial attorney for General Mills and as a technology and intellectual property lawyer for both IBM and JPMorgan Chase Bank.
TEAM
Peter Fedchenkov
Founder
Brings wealth of retail and tech experience. Previously with Goldman Sachs and IBM. Teaches a class on retail at the Stockholm School of Economics in Riga. Harvard Business School MBA
Dmitry Zhulin
Founder
Experienced venture capital and private equity professional with focus on retail and ecommerce. 5 years of investing experience in bitcoin and crypto-assets. Previously with VTB Capital Private Equity, Rothschild and PwC. University of London, PgD in Finance
Dmitry Khovratovich
Blockchain & Smart Contracts
4 years experience in blockchain and smart contracts. Recognized expert in cryptography and security (12 years, 2,000+ citations). Designer of Argon2 (the winner of the Password Hashing Comptition) and Equihash
Prabhakar Reddy
Asia Expansion
Serial entrepreneur, with 9+ years of experience running successful businesses in India, Dubai and San Francisco. MBA from Harvard Business School
Paul Yakshankin
Technology
5+ years of leading development teams. Previously with Undev, FunBox and Voltmobi. RailsClub 2016 conference speaker. Experienced in Ruby, Javascript, Erlang
Michael Schmidt
US Expansion
Entrepreneur and engineer with wealth of experience launching new technology products. Georgia Institute of Technology MS and Harvard Business School MBA
Fedor Lisitsyn
Manufacturer Relationships
Experienced strategy professional with significant experience in FMCG sector. Previously with McKinsey & Company with focus on operational projects. MBA candidate at Harvard Business School
Frank van der Tol
Europe Expansion
Experienced FMCG & Retail professional (food and non-food). Over 15 years experience in FMCG/Retail, eCommerce and online market places. Previously with Accenture. Erasmus University Rotterdam Economics MSc, TIAS School for Business & Society MBA.
Maria Lapuk
PR
Over 10 years of experience in digital PR. One of the most recognized PR leaders in the region. Maria’s awards include "PR Profile of the Year 2015", "Most Influential Networker 2013", "PR Professional of the Year 2012"
Dmitry Gladkov
Legal
Partner at Nektorov, Saveliev & Partners (#1 VC law firm award 2015). 20+ years of experience in corporate law and financing advisory. Ex-General Counsel at UBS (Moscow). LLM from University of Georgia School of Law
Team Experience:
IBMGoldman SachsMcKinsey & CompanyRothschildGeneral ElectricPwCMail.RuMTS
Our Partners and Supporters
Bancor
Decentralized liquidity network that allows to hold any ERC20 token and convert it to any other token in the network, with no counter party, at an automatically calculated price.
Soon
BitFury
Full service blockchain technology company that develops and delivers both the software and the hardware solutions for businesses, governments, organizations and individuals.
Soon
Ambrosus
Combines IoT sensors, blockchain protocol and smart contracts to build a universally verifiable, community-driven ecosystem to assure the quality, safety and origins of products.
Soon
Civic
Ecosystem that is designed to facilitate on-demand, secure, low-cost access to identity-verification services via the blockchain.
Wings Foundation
Price discovery using social referral marketing and swarm AI
Wachsman PR
The world's largest blockchain-focused PR agency
Transform Group
Comprehensive market knowledge and key influencer relationships
Keynote
The leading global technology and blockchain conference organiser
KickICO
Fundraising platform powered by blockchain
Our ICO is also running on Kickico.
Additional KickCoin BONUS for every transaction.
ICObox
Box solution for conducting ICOs
Cryptonomos
Blockchain platform for crowdsale
ABDK
Secure smart contracts and blockchain solutions
NSP
Global legal provider
Vinci
PR for tech companies
Token sale
Start: 04 December 2017, Monday, 11:00 AM (GMT)
Hard cap: 60,000 ETH
Soft cap: 20,000 ETH
Token: INS
Token exchange rate: 1 ETH = 300 INS
Project protocol: ERC20
Payment methods
BTC
ETH
Token Allocation
60% Token Sale contributors
15% Team
5% Advisors, early supporters, bounty
20% Reserve Fund
Total token supply: 50,000,000 INS
The exact number of tokens generated depends on the amount of funds contributed. No token creation, minting or mining after the ICO is over.
60% tokens for ICO participants
Early bird bonuses outlined in the White Paper. Join our Telegram channel to receive special bonuses.
20% tokens for the Team, Advisors and Bounty
20% tokens will remain in Reserve Fund
The Reserve Fund will be used to provide referral rewards to new customers to accelerate the ecosystem growth.
For more information, please read our White Paper
Token Sale stages

1 INS = 0.00333 ETH (1 ETH = 300 INS)

ICO: Day 1

04 December 2017, 11:00 AM (GMT) -

05 December 2017, 11:00 AM (GMT)

20 - 25% bonus

Bonus depends on the contribution amount:

100 ETH and more25% bonus
10 - 100 ETH22.5% bonus
less than 10 ETH20% bonus

ICO: Week 1

05 December 2017, 11:00 AM (GMT) -

11 December 2017, 11:00 AM (GMT)

15 - 20% bonus

Bonus depends on the contribution amount:

100 ETH and more20% bonus
10 - 100 ETH17.5% bonus
less than 10 ETH15% bonus

ICO: Week 2

11 December 2017, 11:00 AM (GMT) -

18 December 2017, 11:00 AM (GMT)

5 - 10% bonus

Bonus depends on the contribution amount:

100 ETH and more10% bonus
10 - 100 ETH7.5% bonus
less than 10 ETH5% bonus

ICO: Week 3

18 December 2017, 11:00 AM (GMT) -

25 December 2017, 11:00 AM (GMT)

0% bonus

no bonuses:

Any contribution0% bonus
GROCERY MARKET DOMINATED BY RETAIL CHAINS
Retailer's bargaining power negatively affects manufacturers
Limited choice and high prices burden consumers
INS proposes effective measures to build a new fair grocery market
$8.5 TRILLION
GLOBAL GROCERY MARKET SIZE
by 2020
30-50%
AVERAGE MARKUP APPLIED BY RETAILERS TO SUPPLIER'S PRICES
60%+
AVERAGE MARKET SHARE OF TOP 5 RETAIL CHAINS IN ALMOST ALL COUNTRIES
MANUFACTURERS SPEND HEAVILY ON TRADE MARKETING DIRECTED NOT TO CONSUMERS
Marketing is second largest expense for manufacturers after the cost of goods
70% of marketing is spent on trade channels (i.e., wholesalers and retailers)
Most trade marketing campaigns are inefficient, leading to higher grocery prices
INS will enable manufacturers to provide highly efficient direct rewards to consumers with INS tokens
Trade marketing
as % of manufacturer expenses
Source: Deloitte,
American Marketing Association
INS Rewards
Loyalty
Promotion
Feedback
Referral
UNPARALLELED SHOPPING
EXPERIENCE
INS will develop and publish well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform
Buy items listed on the platform
Participate in loyalty and referral programs
Provide feedback to manufacturers
Earn and spend INS tokens
Roadmap
INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. The INS team develops an open source technology required for running the decentralized INS ecosystem and creates a model to incentivize all participants.
Q2 2017
INS concept created
Q3 2017
INS supported by world-known manufacturers - Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser
Q4 2017
INS to conduct an ICO
Q3 2018
Development of the supplier SDK
Q2 2018
Development of the INS consumer & fulfilment apps and interfaces
Q1 2018
Development of the INS Platform
Q4 2018
Launch
2019 AND BEYOND
Geographical expansion and growing the ecosystem
FOUNDERS' EXPERIENCE IN ONLINE GROCERY
INS founders have more than 4 years of experience in the online grocery sector. In 2013, Dmitry and Peter founded Instamart, a leading same-day grocery delivery service in Russia.
100,000+
Orders delivered by Instamart
$25 million
Instamart's revenue plan for 2018
$10 million
Instamart raised from investors to date
200+ people
The team size
In The News
Technology used
ethereumsolidity